VolkskrantFor an article written by Ionica Smeets, Professor of science communication at Leiden University and a columnist for de Volkskrant.
My assignment, "Create an illustration based on these three words: winter, reindeer, socks," referencing an example by Norwegian science communicator Jo Røislien. He shows that if you give people three separate words, their brains automatically create an image or story—everyone sees something different, but there's always a connection. It works the same way with facts: we remember individual facts less well, but in a story, they gain meaning and stick better.
My assignment, "Create an illustration based on these three words: winter, reindeer, socks," referencing an example by Norwegian science communicator Jo Røislien. He shows that if you give people three separate words, their brains automatically create an image or story—everyone sees something different, but there's always a connection. It works the same way with facts: we remember individual facts less well, but in a story, they gain meaning and stick better.
